Classic '90s Toy Tamagotchi Returning to Stores This Summer

Tamagotchi, the egg shaped electronic pet, will be back to become everyone’s obsession once again starting in July. See the details of the toy’s re-release.
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Mattel Unveils New Action Figures Honoring Everyday Heroes Fighting Coronavirus

The coronavirus pandemic has put a spotlight on those individuals who are doing their part to make the sure rest of us are safe and healthy. To further honor those heroes, Mattel is launching a new line of toys in the likeness of front-line workers.
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All the Baby Yoda Toys Available for Pre-Order (Including an Animatronic That Coos)

Since Baby Yoda’s debut on the Disney+ series, “The Mandalorian,” fans have been patiently waiting to hand over their hard-earned coins for toys bearing his likeness. Well, those toys have arrived! See all the merch available for pre-order.
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Baby Yoda Plush Toy Coming to a Build-A-Bear Near You

Build-A-Bear is one with the Force, and will soon allow you to build your very own Baby Yoda plush. "I'm excited to share we will be one of the first companies to provide the digital and internet phenomenon who is trending higher than all the presidential candidates combined,” Build-A-Bear CEO...
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American Girl Has Unveiled 2020 Girl of the Year, Their First Hearing Impaired Doll

American Girl revealed the 2020 Girl of the Year; she's a compeitive cheerleader, a surfer and has hearling loss and wears a hearing aid. She's Joss Kendrick. According to her backstory, Joss experienced deafness in her left ear but can hear a bit out of her right ear with the help of a hearing aid...
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American Girl Selling $5,000 Doll Covered In Crystals

With the holidays right around the corner, no doubt the kiddos are starting to ask about Christmas presents. And for little girls, we're sure they have their eyes set on a brand new American Girl Doll. Well you might want to avert their eyes from this one! American Girl is selling a doll completely...
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Order in the Toy Store: Mattel Introduces New Judge Barbie Doll

All rise! Judge Barbie is taking the bench! Mattel unveiled its newest offering: the Barbie Judge Doll, its 2019 Barbie Career of the Year Doll. The company announced the new doll in a post on their official Twitter account on Monday. The verdict is in! With over 200 careers since 1959, this year...
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Target Drops Bullseye's Top Toys of 2019 List

Check out Target's Bullseye List here . Here's some of the top contendors: L.O.L. Surprise! Amazing Surprise Ryan's World Treasure Chest – Exclusive Animal Planet Extreme T-Rex Adventure Playset – Exclusive PAW Patrol Super Mighty Pups Lookout Tower Barbie Malibu House Jetson Renegade Hoverboard –...
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2019 Toy Fair New York

2019 Toy Fair New York Photos

Check out highlights from the 2019 Toy Fair New York held at the Jacob J. Javitz Convention Center in New York, NY in February.
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For Your Christmas List: Toy Vacuum That Really Cleans!

Buying one for every kid I know!!!
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