Millennial Moment: Millennials Are Skipping The Bars!

Can't relate, but it makes sense!

June 18, 2018
millennial moment

millennial moment


So what are millenials doing these days? Well they're staying home and drinking on the couch! 28% of individuals between 24-31 drink at home according to a survey by Mintel Press

Mintel says that the reason behind it is because millenials think it takes too much effort to drink away from home. Only 15% of those age 54-72 agree that it takes too much effort to drink away from home.  

Interestingly 38% of in-home drinkers drink at home to have more control over how much alcohol they drink.

Why might millenials be staying home? Well, bars are expensive! And if you're working a demanding job, or a couple part-time just might not want to dress up and go out! And unless it's a happy hour or a good drink deal...count me out! If I want to spend $12, it's on something a bit more cooler then a restauraunt's standard cocktail!

Any thoughts on this?