Target is moving in a big way into the grocery delivery business. The retail giant is spending 550-million dollars to buy same-day delivery service Shipt.

Shipt is seen as a rival to online delivery platform Instacart.

Target’s chief operating officer says the purchase of Shipt means dramatically bringing affordable same-day delivery of groceries, home furnishings, electronics and other products to customers across the country.

It all starts in 2018.

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